Design is something that has always been a major part of my life, though not in an obvious form. As a software engineer having a keen interest in the functioning of businesses, I started using design as a tool to sell my ideas. Wireframing, coding, story-telling were all a part of my "business plan". Dabbling and playing with them slowly lead me to a whole new world of experience design. Specifically, I found fulfilment in its capability to bring people together across the world.
Today, I design with responsibility for software products. With a background in computer science engineering, I enjoy finding ways to innovate modern design. There‘s no better feeling than crafting a product that is unique in not only its design, but in the way it relates to a brand's story (plus brownie points if it empowers others!)
My happy place - Café by Di Bella, Mumbai
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March 2023 - PRESENT | Pitchbook Data
Designing dashboards for 70k+ users, integrating Generative AI to simplify data across 1M+ profiles, and delivering impactful, user-centered solutions featured in TechCrunch.
October 2022 - FeBRUARY 2022 | Quantified.AI
Crafted an AI-powered sales enablement MVP, streamlining workflows through user research-driven solutions for sales reps and trainers.
May 2022 - August 2022 | SiriusXM Pandora
Designed a campaign management feature for Pandora’s AMP, empowering artists to create and manage promotional campaigns while aligning with user and business goals.
July 2018 - August 2021 | Scrunch, DEsignAR, Eiosys
Redesigned Scrunch to enhance engagement and user growth, designed impactful fashion tech solutions featured in Vogue, and led cross-functional teams to deliver branding and UI/UX projects that drove measurable results.
AUGUST 2019 - March 2021 | Botonomics
Created and applied design strategies across branding and product design. Refined directions and finalized design details. Led the planning and structuring of deliverables.