A unique digital appearance for the Scrunch platform
Scrunch is an influencer marketing platform that aims to empower brands and agencies to search, connect, negotiate, and collaborate with influencers for campaigns. Scrunch also aims to provides varying degrees of campaign management, educational and reporting capabilities.
February 2020 - August 2021
Empower influencer marketing campaigns
I wore three hats while building this product. It was a time of intense learning concerning business strategy and identity at Scrunch. Here are my roles in this project:
01 BRAND STARTEGY
Working in intense collaboration with founders from various industries, scheduled weekly planning meetings and follow-ups to understand business/user requirements, defined priorities and understanding product goals.
02 BRAND IDENTITY
Using design methods and co-creation workshops to identify opportunities and then transform them into easy to use solutions. Created an interface design and further collaborated with an engineering team, to develop the product in regular sprints.
03 USER EXPERIENCE
Business requirement gathering, user interviews, brainstorming, wireframing, interactive design, rapid prototyping, usability testing, cognitive walkthroughs.
A moment of remote collaboration with our cross-functional team
Scrunch is visibly a well-established platform with over 20 million profiles and billions of data points growing since 2013. Knowing that Scrunch has an expansive repository of influencers, I had to devise a solution that best represented their data in a way that is tasteful and usable. Clearly structuring this data was key, such that brands/agencies can easily connect with the best-fit influencers for their campaigns.
All influencers result page
A big shared brain (HMW's) being created in one of the co-creation sessions
Initial Profile Claim Version (Only one profile could be claimed per account)
Final Profile Claim Version (Multiple profiles could ba claimed par user)